By Seth Kaplan,Jay Shabat
—Delta CEO Gerald Grinstein, December 19, 2006
Its acceptance was once now as tattered because the interiors of its airplanes. Delta Air traces, on September 14, 2005, used to be not anything just like the world-beating corporation it have been simply 5 years prior, not to mention a long time prior to that. in this day, Delta came upon itself surrounded via attorneys, dejectedly submitting for financial ruin. Few believed it could actually ever reclaim its perch atop the united states airline industry.
But it did. Glory misplaced and located: How Delta Climbed from melancholy to Dominance within the Post-9/11 Era tells the tale of Delta’s dramatic tumble into chapter 11 and the way it climbed its as far back as pre-eminence regardless of hurricane-force headwinds: excessive gas costs, a adversarial takeover bid, relentless festival, monetary meltdowns and geopolitical shocks.
This publication stems from a decade of analysis and numerous interviews by means of Airline Weekly’s Seth Kaplan and Jay Shabat. It’s a profile in management: Delta turned not just the best turnaround tale in its personal but additionally one of many maximum within the heritage of company the US. Delta did the incredible by means of concurrently resurrecting its funds and the spirits of its staff and consumers. And whereas redefining itself, Delta additionally redefined an industry.
Read or Download Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era PDF
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Extra resources for Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era
Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era by Seth Kaplan,Jay Shabat